Ready to tackle your own About Us page? We have a few more tips to get your page up and running.
About us how to#
Related: Business Models and Business Plans: What They Are and How They're Different Some final tips on how to create an About Us page This space is also a great place to share details about the company’s charitable donations and how many jobs it brings to communities. Some companies also choose to include their business model on the About Us page, especially if their supply chain reinforces their brand’s values, such as being eco-friendly or sourcing local talent. Make your About Us page easy to navigate by including links and CTAs. Find similar metrics for your own About Us page that help frame your company’s brand. This fact helps paint a picture of the company and how it performs in the marketplace. How does Indeed’s target audience know that? The data is included on the About Us page. State the factsĬontinuing with Indeed as our example, 10 jobs are added per second globally to. Whether you include a photo of the CEO, candid shots of employees at work or even stock photos that show employees in your industry, photos will personalize your About Us page. Everyone likes to connect a face with a name, and that’s true with companies as well. Your About Us page is a place where you can introduce founders, CEOs and team members with as much, or as little, information as you choose. Related: What Are Testimonials? Meet the team If there’s no room on the page itself, you can also link to press coverage, customer stories and social media pages, as Indeed does on its About Us page. Share those hard-earned kudos on your About Us page so people can see how well your company is perceived by consumers. Read more: Guide To Vision Statements Share customer stories, media coverage and awards Including your mission or vision statement is a great way to show the company’s values in a simple and straightforward manner. Related: 4 Steps To Building a Brand What to include on your About Us pageĪn engaging About Us page should aim to include most of the following elements: State your mission
Is easy to navigate and includes links to the company blog or other marketing tools Showcases the company’s mission statement, values and/or goals Tells your company story in a way that is compelling and relatable What makes a great About Us page?Īn engaging About Us page will accomplish the following: Anyone who wants to understand your brand should be able to do so just by looking at the About Us page. The About Us page shares insight into the people behind the company name and logo. The goal of this page is to highlight the most important and attractive aspects of your brand so that customers will connect with your story and remember you. What is an About Us page?Īn About Us page tells users who you are and what your unique business is all about.
In this article, we’ll review what to include on your About Us page, how to create compelling content for your page and show examples from Indeed’s own About Us page. There’s no more valuable space on your site to engage potential customers than the About Us page. If you’re in the process of designing your website, you may be thinking of ways to better communicate your brand.
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